Building consistency with your blog and business doesn’t have to be this huge undertaking. There are simple steps you take each day to build consistency over time. This has been something that I, personally, have had to figure out for myself. Thinking about consistency to build my business up was overwhelming to me, but when I broke it up into smaller steps, it became so much more manageable!
a guest post by Bonnie McConaughy
Be genuine and authentic!
This is the most important step. Be you and show your true personality whenever you post on your blog, social media pages, email correspondence, and collaborations.
Show that you care about your audience by asking them questions, reaching out to them, holding giveaways or sweepstakes, and generally engaging with them on a regular basis. This is so important because when people realize that you are being true to yourself, and thus being true to them, you are proving to them that they can rely on you and come to depend on your posts providing them with quality!
Make sure you are posting regularly on your pages
Posting on a regular basis, whether it be your blog or your social media pages, is the basis of your consistency for your business. Pick certain days of the week that you want to write and schedule posts and stick to those days to the best of your ability! For my blog posts, I like to post on Tuesdays, Thursdays, and bonuses on Saturdays if I choose to. Some days I miss Thursday too, but I do my best to get those first two posts of the week in no matter what.
This is another way to help your audience learn to rely on you because they will know that they can count on your blog posts on a certain day, something to help them learn or to help them get through the day.
When it comes to social media, similar things apply. Try posting once a day if you can, but once every other day is good too.
It’s important to not go too many days without posting so that your audience doesn’t lose interest in what you have to say. You can even pick certain days of the week to specific questions or topics. For example, I would post a question about what were my readers’ intentions for the week on Sundays or what goals they want to accomplish. Then I would follow up with them halfway through the week or on Saturday to see how it went.
Check in with your audience, ask them what they’re up to, how they’re feeling, or what they’re struggling with. Then do your best to help them out! You will build a relationship with them which is always a beautiful thing to do in your business!
Don’t forget to share content from other people in your niche
If you’re not already, find quality people or pages to follow that are in your business’s niche. Share their content as it applies to your social media pages. This cultivates a relationship with the other people or business owners, and allows you to offer even more quality to your audience as well. I love sharing others’ content that I find will enhance what I provide my audience, and in turn the people who own that content appreciate the exposure.
You don’t have to have a huge following to support other people or businesses in your niche and build relationships with them. Who knows, you may end up collaborating with them down the line and you have set yourself up for that by sharing their content!
Engage with those who comment, ask questions, or message
Engagement is key. So when your readers comment, ask questions, or message you, make sure to respond to them. Even a simple thank you for reading or I look forward to hearing your thoughts, can make a world of difference and keep them coming back for more. If they don’t hear from you after leaving a comment or sending a message, they may feel ignored and not want to come back to your site. Not only that, but engagement adds more quality to your business!
What do you think, are these things that you can apply to your business to help build consistency and thus help it grow? They are all relatively simple and easy to implement in your daily business activity. Stick with it and you will see the growth!
Bonnie McConaughy is the owner and founder of Inspire the Best You, where she writes about weight loss, healthy living, self-love, and personal growth. If you are interested in those topics, stop by and read her blog! She is also a freelance and ghostwriter at bmcconaughy.weebly.com.